In a dynamic real estate landscape driven by digital innovation and personalized experiences, Re/Max continues to solidify its position as an industry leader. Demonstrating an unwavering commitment to both its expansive network of agents and the millions of consumers they serve, Re/Max recently unveiled a comprehensive suite of groundbreaking tools and an ambitious advertising campaign for 2019. These initiatives are meticulously designed to empower real estate professionals with cutting-edge resources while simultaneously streamlining and enriching the property search and transaction journey for homebuyers and sellers.

From highly customizable video marketing solutions to intelligent property notification systems and exclusive consumer discount programs, Re/Max is setting new benchmarks for what a modern real estate brand can offer. This strategic evolution underscores Re/Max’s dedication to fostering a more efficient, engaging, and ultimately more successful environment for everyone involved in the real estate process, reinforcing its leadership in a competitive market.

Empowering Agents with Personalized Branding: The Customizable Video Generator

Understanding the critical importance of personal branding and a robust digital presence in today’s highly competitive real estate market, Re/Max introduced an innovative customizable video generator as a cornerstone of its 2019 advertising campaign. This state-of-the-art tool, accessible to all Re/Max salespeople across its network, allows agents to effortlessly create compelling, personalized 15-second video advertisements. These dynamic videos are perfectly tailored for widespread promotion across a multitude of digital platforms, including popular social media channels like Facebook, Instagram, and LinkedIn, agents’ personal and professional websites, and even local television stations, providing unparalleled reach and impact for individual agents.

The initiative highlights Re/Max’s foresight in recognizing the evolving demands of modern marketing. In an era where visual content dominates, providing agents with the ability to quickly produce high-quality, personalized video content directly addresses the need for engaging, shareable material that resonates with potential clients. It allows agents to showcase their unique personality and local expertise, differentiating themselves in a crowded marketplace.

Seamless Creation Process at remaxhustle.com

The beauty of the Re/Max video generator lies in its intuitive and user-friendly design, ensuring maximum adoption and efficiency for busy real estate professionals. Re/Max agents can craft their unique promotional videos in just four simple steps by visiting the dedicated platform, remaxhustle.com. This streamlined process ensures that agents can focus their valuable time on their core business—assisting clients with buying and selling homes—rather than grappling with complex video editing software or outsourcing production. The steps are designed for speed and effectiveness:

1. **Add Contact Information:** Agents are prompted to input their essential contact details, such as their name, phone number, email, and website. This crucial step ensures that every video clearly directs potential clients on how to connect with them directly and effortlessly, transforming a viewer into a tangible lead.
2. **Upload a Professional Headshot:** A high-quality, professional headshot is integral to personalizing the video. It helps build immediate trust and familiarity with viewers, allowing them to put a face to the name. This visual connection reinforces the agent’s individual brand within the larger, trusted Re/Max identity.
3. **Select Video Clips from Diverse Options:** Agents can choose from a robust and carefully curated library of 19 distinct video clips. This extensive variety allows for significant customization that reflects the agent’s unique personality, their target market (e.g., urban vs. suburban, luxury vs. starter homes), or a specific message they wish to convey, ensuring each video feels authentic, relevant, and compelling to its intended audience.
4. **Choose Complementary Music:** The final touch involves selecting appropriate background music from a pre-approved selection. The right soundtrack can significantly enhance the video’s emotional appeal, set the desired tone, and improve memorability, creating a more engaging and impactful viewing experience for prospective clients.

This powerful tool epitomizes Re/Max’s commitment to equipping its network with an undeniable competitive edge. As Anthony Volpini, Re/Max Integra’s Director of Marketing, North America, articulated in a recent news release, “Giving our network the ability to create instant, customized ads brings another layer to Re/Max’s robust value proposition. By arming our real estate agents with this industry-first marketing tool, we’re allowing them to focus their time and energy on what they do best – helping their clients to buy and sell homes.” This sentiment perfectly encapsulates the strategic intent behind the video generator: to free up agents to excel at client service and relationship building, while Re/Max provides the innovative, easy-to-use marketing backbone they need to thrive.

Innovating for the Consumer: Enhanced Property Search on remax.ca

Beyond empowering its agents, Re/Max has also significantly invested in enhancing the experience for consumers actively searching for property. Understanding that the journey of finding a new home can often be complex, time-consuming, and at times overwhelming, the brand has launched two cutting-edge tools directly on its popular property portal, remax.ca. These additions are designed to make the home search process more efficient, highly personalized, and immediately actionable, ultimately leading to better outcomes and a more satisfying experience for homebuyers.

Re/Max Radar: Never Miss a New Listing Again

One of the most frustrating aspects of navigating a competitive housing market is the pervasive fear of missing out on the perfect home due to delayed information. Re/Max directly addresses this concern with **Re/Max Radar**, an intelligent new listing notification tool. This innovative feature acts as a personal concierge for property seekers, ensuring they are always among the first to know when a suitable property hits the market, thereby granting them a crucial advantage in fast-moving conditions.

Individuals who opt into Re/Max Radar will receive instant email notifications precisely when a new listing that matches their predefined search criteria is added to the remax.ca site. This proactive approach means potential buyers no longer need to constantly refresh web pages, manually check for updates, or worry about missing out on a dream home. Instead, the most relevant opportunities are delivered directly to their inbox, saving valuable time, reducing stress, and significantly increasing their chances of being an early bird for a desirable property. It’s an invaluable asset for serious homebuyers looking to stay ahead of the curve and act swiftly.

“Schedule A Viewing”: Streamlining Property Access

Once a compelling listing has been identified, the next crucial step is often arranging a viewing to experience the property firsthand. Recognizing that traditional methods can sometimes involve frustrating delays, multiple phone calls, and back-and-forth communication, Re/Max has introduced the innovative **“Schedule A Viewing”** button. This highly practical feature is now conveniently integrated with every listing on remax.ca, revolutionizing how homebuyers can connect with listing agents to arrange timely walk-throughs.

This dedicated button provides a direct, streamlined channel for interested parties to express their desire to see a property. This eliminates guesswork and facilitates immediate action. Homebuyers using this feature can:

• **Directly Contact the Listing Agent:** This bypasses intermediaries and significantly speeds up initial communication, putting buyers directly in touch with the decision-maker for viewing appointments.
• **Identify Preference of Weekends or Weekdays:** Offering unparalleled flexibility, buyers can easily indicate their general availability, accommodating diverse personal and professional schedules.
• **Specify Mornings or Afternoons:** Further refining their availability, this option allows buyers to pinpoint their preferred time slots, making the scheduling process smoother and more precise.
• **Add Comments to the Listing Agent:** A dedicated field allows buyers to convey specific questions, concerns, or special requests in advance. This prepares the agent for a more productive interaction and can even help them tailor the viewing experience to the buyer’s particular interests.

The “Schedule A Viewing” button not only simplifies logistics but also significantly empowers homebuyers by giving them more control and transparency over the viewing process. It fosters immediate engagement and responsiveness, critical elements in converting initial interest into a successful property tour and ultimately, a potential purchase in today’s fast-paced market.

MaxPerx: Exclusive Benefits Beyond the Transaction

Re/Max understands that the client relationship extends far beyond the momentous event of buying or selling a home. To provide ongoing value and support its clients throughout their entire homeownership journey, the company has launched **MaxPerx**. This groundbreaking new partnership program offers Re/Max clients exclusive discounts on a diverse array of products and services from a carefully selected network of well-known, reputable brands. It’s a testament to Re/Max’s commitment to delivering comprehensive value.

MaxPerx is meticulously designed to provide tangible savings and practical support, covering various needs that often arise before, during, and long after a real estate transaction. Whether it’s essential moving services, home improvement projects, sustainable energy solutions, or even leisure and wellness activities, Re/Max clients can enjoy privileged access to significant savings and exclusive offers. This program adds a valuable layer of benefits that truly differentiate the Re/Max experience. Current MaxPerx partners include a range of industry leaders:

• 1-800-GOT-JUNK: Offering convenient and reliable junk removal services, perfect for decluttering before a move or after settling in.
• PODS: Providing flexible portable storage and moving solutions, simplifying the logistics of relocation.
• FrogBox: An eco-friendly option for moving box rentals, promoting sustainability and convenience.
• Just Energy: Delivering various energy solutions to help clients manage utility costs and explore greener options.
• Telus: A leading telecommunications provider offering services that keep new homeowners connected.
• Lowes: A major home improvement retail chain, providing discounts on everything needed to personalize or upgrade a new home.
• Sun Glow: Specializing in window coverings and décor, enhancing comfort and aesthetics.
• Hydropool: Offering premium hot tubs and swim spas for relaxation and wellness.
• Jacuzzi: Another renowned brand for hot tubs and hydrotherapy products, promoting luxury and comfort.
• Swimlife Swim Spas: Providing swim spas for fitness, recreation, and overall well-being at home.

This curated selection of partners reflects a thoughtful understanding of diverse client needs, offering discounts on everything from essential moving logistics to enhancing home comfort and promoting a healthy lifestyle. Re/Max emphasizes that MaxPerx is an evolving program, and as it continues to roll out this valuable discount initiative, more partners will be strategically added to the list, further expanding the array of benefits available to its loyal client base. This program truly differentiates Re/Max by extending its value proposition far beyond the traditional scope of real estate services, fostering lasting client relationships built on ongoing support and savings.

The 2019 Re/Max Advertising Campaign: A Holistic Approach

The introduction of these advanced digital tools – including the customizable video generator for agents, Re/Max Radar for intelligent listing notifications, and the “Schedule A Viewing” button for streamlined property access, alongside the comprehensive MaxPerx program – are not isolated initiatives. Instead, they form integral components of Re/Max’s broader, strategically designed 2019 advertising campaign. This comprehensive campaign represents a significant evolution of “The Sign of a Re/Max Agent” advertising campaign, which initially launched with considerable success in 2016.

While the previous campaign successfully established the brand’s iconic identity and underscored the trustworthiness and expertise of its agents, the 2019 iteration propels this powerful message forward with a greater emphasis on innovation, technological empowerment, and the tangible benefits of choosing Re/Max. The current campaign masterfully integrates traditional advertising mediums like impactful billboards and targeted online ads with these new digital platforms, creating a powerful, synergistic, and multi-channel approach. This ensures that Re/Max’s message of professionalism, deep local market expertise, and cutting-edge technological advancement reaches an incredibly wide and diverse audience, from those commuting on busy highways and city streets to those actively browsing for properties online from the comfort of their homes.

By skillfully blending traditional outreach with cutting-edge digital solutions, Re/Max is not only reinforcing its strong brand presence and market leadership but also directly demonstrating how it continuously empowers its agents and serves its clients with superior tools and unparalleled services. This holistic marketing strategy reinforces Re/Max’s unwavering commitment to staying at the forefront of the dynamic real estate industry by continuously investing in marketing efforts that deeply resonate with both its invaluable internal network of agents and its vast external customer base.

Conclusion: Re/Max Leading the Future of Real Estate

The latest initiatives from Re/Max—including the game-changing customizable video generator for agents, the intelligent Re/Max Radar for homebuyers, the highly convenient “Schedule A Viewing” button, and the value-added MaxPerx program—collectively underscore the company’s proactive, visionary, and client-centric approach to the real estate market. These tools are not merely incremental updates; they represent a significant leap forward in how agents operate, how consumers interact with the home buying and selling process, and ultimately, how successful outcomes are achieved.

By empowering its agents with sophisticated, yet remarkably easy-to-use marketing and communication tools, Re/Max ensures that its professionals can brand themselves effectively, generate leads efficiently, and dedicate more quality time to providing exceptional, personalized client service. This focus on agent enablement translates directly into a higher quality experience for every client. Simultaneously, by deploying intelligent, user-centric features on remax.ca and offering valuable post-transaction benefits through MaxPerx, Re/Max significantly elevates the consumer experience, making property search more intuitive, access to listings more direct, and the entire journey of homeownership more rewarding and supported.

Re/Max’s 2019 advertising campaign, innovatively anchored by these powerful digital advancements, clearly articulates a brand promise of excellence, convenience, and unparalleled support throughout every stage of the real estate process. As the real estate industry continues its rapid evolution, driven by technological advancements and shifting consumer expectations, Re/Max consistently demonstrates its commitment to leading the charge. The company ensures its agents remain at the pinnacle of their profession, equipped with the best resources, and its clients enjoy the most advanced, beneficial, and seamless real estate journey possible. This continuous commitment to improvement and innovation firmly establishes Re/Max as a definitive benchmark for the future of real estate, consistently setting new standards for the industry.